Saint Laurent may not be staging its customary fashion show at the foot of the Eiffel Tower this Paris Fashion Week. The presentation for its spring 2021 men’s collection went one step further, culminating with models walking a raised runway wrapped around the French landmark.
The brand declined to say whether the spectacular images were the result of special-effects wizardry, or whether it received clearance to erect the temporary structure. The former seems more likely, given the budgetary and logistical restrictions linked to the coronavirus pandemic.
It’s not the only breathtaking backdrop featured in the six-minute video, which showcases models performing the sort of rooftop acrobatics normally seen in action movies like “Crouching Tiger, Hidden Dragon” — or among aficionados of parkour, the urban obstacle course run made popular by France’s Yamakasi team.
Titled “No Matter How Long the Night Is,” the short film directed by Nathalie Canguilhem was a dazzling illustration of the powers of the digital medium, and almost enough to make you forget about the clothes — though the house made sure to provide plenty of detailed imagery in its electronic press kit.
Creative director Anthony Vaccarello stuck to Saint Laurent’s California-inspired aesthetic with items like printed and embroidered bomber jackets, updated Hawaiian shirts and acid-washed denim Bermuda shorts, preferably worn with a bare chest and lanky surfer locks.
While few things match the magic of watching the Eiffel Tower light up in real life, at this point in time, a virtual romp across the city’s skyline feels just as thrilling.
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