Borsalino Takes Us to Alessandria

Fall ’20 Campaign

Borsalino takes to two exciting locations for its fall-winter 2020 campaign. The brand celebrates its heritage by opening its doors in Alessandria, Italy, to its Spinetta Marengo manufacture and Villa Borsalino, the home of founder Giuseppe Borsalino’s heirs. While the season reflects inspiration taken from 19th century English Arts and Crafts movements, it also shares the aim of Borsalino creative curator Giacomo Santucci. Under his artistic direction, Santucci hopes to not only respect Borsalino’s DNA, celebrating 163 years of elegance and style but deliver a contemporary experience. 

Andrea Rodriguez Mianulli stars in Borsalino’s fall-winter 2020 campaign.
Daniele Crostella fronts Borsalino’s fall-winter 2020 campaign.

Borsalino’s fall campaign reveals the bridging of new and old as the label looks to young Alessandria-based photographer Helmut Berta to capture the season. Berta connects with models Andrea Rodriguez MianulliDaniele CrostellaNatasha Borozan, and Sofia Vittoria Ronchi for the advertisement. The models take in the sights of Spinetta Marengo manufacture and Villa Borsalino while showcasing Borsalino’s Made in Italy hats.

Models Daniele Crostella and Andrea Rodriguez Mianulli come together for Borsalino’s fall-winter 2020 campaign
Borsalino stages a garden party for its fall-winter 2020 campaign
Borsalino enlists model Andrea Rodriguez Mianulli to star in its fall-winter 2020 campaign.
Helmut Berta photographs Borsalino’s fall-winter 2020 campaign.

An artistic action, the rip, the awareness of this remembrance, associated with another artistic action that colors this emerging universe. In a sophisticated and conceptually acrobatic photographic and graphic interpretation, Joseph conveys the idea of memory and of photographic ‘art & craft’ as a sublimation of joy, beauty and art. Borsalino brand is more than just a fashion

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