Gay Themed Advertising

The Australian shoe advert that’s upset Christian opponents of marriage equality

‘We’re young and we’re rooting for change … so don’t tell us who to love’


Fashion label Volley has prompted outrage among Christian organizations in Australia who are opposed to any change in the country’s marriage laws.

Australia does not yet allow same-sex couples to marry. A growing number of organizations have made their support for marriage equality clear, including the likes of Lush and Qantas.

Last fall, tennis shoe brand Volley produced a series of images and a video of couples cavorting semi-naked.

The message accompanying the video stated: ‘We’re sick of being socially engineered and we shun political correctness. We’re young and we’re rooting for change. We are children of the sun and are comfortable in our own skin, so don’t tell us who to love or how to be.’

Complaints were made about the adverts to the Australian Advertising Standards Board – not only because of the nudity and same-sex intimacy, but as the word ‘rooting’ has a double meaning as Australian slang.

It ruled that the adverts did breach their code of ethics, so cannot be shown on TV. However, the video is still on the company’s website – outraging the Australian Christian Lobby. They say it is highly inappropriate for a company that sells tennis shoes to kids.


Today, the ACL posted a further message to its blog.

‘Parents need to be aware that Volley still sells shoes for school kids, but their website has adult only images and deliberate sexual innuendo,’ Ms Francis warned.

‘The Advertising Standards Board has already determined the advertising campaign breached the advertising code, yet the same campaign remains on the advertiser’s website.

‘Parents considering what shoes to buy their children for going back to school now have a new consideration apart from fit and durability; it’s about highly inappropriate sex education from a shoe supplier.’

‘It would be irresponsible for any company to ignore the wellbeing of children or the community. If the material is inappropriate to distribute via email, as the Advertising Standards Board has determined, it should not be online either,’ she said.

‘It is disturbing if Volley Australia is delighted that concerns raised by parents would drive publicity, as has been suggested in Fairfax media and by a tweet from Volley Australia.

Volley, which has also teamed up with Ansell condoms to promote ‘safe rooting’ as part of its campaign, is still carrying the #grassroots campaign on its website. GSN has approached the company for comment.

Gaystarnews – great source of information for LGBT community:


Germany is in uproar over this sex toy ad featuring a gay couple

‘If you gays aren’t able to conceive children of your own, then please don’t meddle with how others educate their kids’


An pre-watershed sex toy advert featuring a gay couple is causing uproar in Germany.

The 30-second spot, produced for online sex shop Amorelie, shows gay couple Ingo and Dylan sitting on their bed and opening a parcel.

They discuss one of the toys’ name and get a bit flirty, including a slightly bad pun, but that’s as explicit as it gets.

The couple is fully clothed, too, and the clip has been cleared for pre-watershed broadcast.

Yet it still has some people up in arms – most prominently an activist and controversial freelance journalist.

Martin Lejeune, whose work was published in newspapers across the country, including taz, Der Standard and the Frankfurter Rundschau.

On Monday, he took to Facebook for the first time, calling it ‘gay propaganda’.

‘For months, gay propaganda has been airing on German TV, exactly at the time when children come home from school and before 18:00, before the Simpson are on. Hello! Is nobody interest in this,’ his first post read.

‘How distasteful is this? Everybody can be what he wants – but to animate kids, that’s a no-go!’

While saying in the past being gay was taboo, Lejeune claims today it was incorrect to criticise ‘gay propaganda’.

In a later post, he then said he had nothing against gay people, ‘but please leave our children in peace’.

‘If you gays aren’t able to conceive children of your own, then please don’t meddle with how others educate their kids,’ he said.

‘As a German, I’m afraid the Germans are becoming fewer.’

In another post published that day, he said there was a ‘serious’ background to why the ad is broadcast before the watershed: normalizing homosexuality.

‘So the next generations find something like tat normal, and even join the homo-scene themselves, kindergartens, primary schools, media, religious institutions and co support homosexual propaganda,’ Lejeune wrote.

‘And because this is anchored in EU politics and the programs of most parties, you can do nearly nothing against it.’


First published by Gaystarnews

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